Head of SmartFood research team at BI Norwegian Business School
Matilda Dorotic is an associate professor at BI Norwegian Business School. Matilda has received her Ph.D. from University of Groningen, the Netherlands. Her research interests lie at the intersections of behavioral science and technology – particularly concerning the effects that emerging technologies have on humans and their wellbeing. In multidisciplinary research projects, Matilda combines quantitative empirical research methods with social psychology, management, and marketing theories to explore the impact that innovative firm approaches have on individuals and society at large. Her work has been published in leading academic journals. In the SmartFood project, she contributes to the development of incentives and approaches to measure household responses to the socio-ecological innovation and leads the BI’s team in the project.
Carlos Velasco is an associate professor at BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. He recently wrote the book "Multisensory experiences: Where the senses meet technology" (2020, Oxford University Press. Relevant to the SmartFood project, most Carlos’ research has been on food expectations, experiences, and behaviours, which has resulted in both publications and presentations in the leading food, sensory, and consumer science journals and conferences.
Erlendur Helgason is a senior adviser at the Research Administration Office at BI Norwegian Business School. He is a research administrator for Smart Food project at BI.
Hilde Bronken Næss is a senior financial controller at BI Norwegian Business School. In SmartFood project, she acts as budget controller.